Poppy Playtime is a first-person survival horror game that follows the story of a former employee of Playtime Co., a toy manufacturing company that mysteriously shut down in the 1980s. Players take on the role of an investigator who returns to the abandoned factory to uncover the dark secrets behind the company's demise. The game features a unique blend of exploration, puzzle-solving, and combat, all set against the backdrop of a creepy, abandoned toy factory.