The choice of "Mallige" in a brand name is a deliberate nod to the famous jasmine cultivation of the Canara region. Local varieties, such as the Udupi Mallige , are globally recognized for their intense fragrance and are frequently used in religious rituals, weddings, and daily adornment. By using this name, an "Exclusive" store in Ujire signals a commitment to local excellence and a high standard of beauty, whether they are selling traditional sarees, jasmine-infused perfumes, or handcrafted jewelry used in "Jasmine jadai" (hair dressing for brides).
: Situated in the heart of Ujire town on the main road connecting to Dharmasthala. Product Categories
The "Exclusive" story of Ujire Mallige begins every morning before dawn. While the town is still asleep, farmers in the nearby village of Shankarapura carefully hand-pick the buds just as they are about to bloom. These specific flowers, known as Udupi Mallige , are so special they carry a Geographical Indication (GI) tag , marking them as unique to this humid, laterite soil. In the center of town, Mallige Exclusive
remains a symbol of the region's enduring beauty and devotion. Expand map specific product categories
In the cultural tapestry of Tulunadu (the region comprising Ujire), the is a non-negotiable element of daily life and celebration.