Unlike other publishers who focused on detective stories or social dramas, Velammal bet big on . Their art style was raw, energetic, and hyper-detailed. The artists specialized in depicting Astra (celestial weapons), Asuras (demons), and Rishis (sages) with a visual flair that felt both traditional and modern.

Unlike modern comics that often blur lines, Velammal’s Kannan Stories (child Krishna) teaches wit, justice, and humility through action, not sermons.