: The text contrasts "emotional" triggers like smell with "factual" data collection, such as loyalty cards
“In a landmark study, researchers introduced a subtle orange scent into a department store’s lingerie section. Over four weeks, sales increased by 29% compared to a control period without scent. Interestingly, only 2% of shoppers reported noticing any odour. This suggests that the primary mechanism of olfactory persuasion is non-conscious.” persuasion and smell ielts reading answers better
IELTS examiners love “persuasion and smell” because it is: : The text contrasts "emotional" triggers like smell
: This brain region is highlighted for its role in potentially limiting the effect persuasion and smell ielts reading answers better