In recent years, the Indonesian digital landscape has been periodically disrupted by viral content featuring explicit performances, often labeled with keywords such as "Dangdut Bugil Makassar." These incidents, typically involving dancers performing in a state of undress at local entertainment venues or weddings, transcend mere entertainment news. They have evolved into sociological flashpoints highlighting the tension between modern digital dissemination, conservative religious values, and local cultural expressions. This paper examines the "Dangdut Bugil Makassar" phenomenon through the lenses of moral panic, the attention economy of social media, and the sociology of the Indonesian entertainment industry. It argues that the "heboh" (uproar) is not merely a reaction to the content itself, but a manifestation of broader anxieties regarding public morality, the unregulated nature of the gig economy in the arts, and the clash between local traditions and national religious conservatism.
Digital Morality and the Commercialization of Dangdut: A Case Study of Viral Controversy in Makassar Dangdut Bugil Makasar Heboh