Malayalam cinema has been instrumental in promoting Kerala's culture, traditions, and music. The industry has:
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Malayalam cinema has also historically been at odds with the state censor board because its culture is politically assertive. Films like Kerala Varma Pazhassi Raja (2009) were scrutinized for depicting anti-colonial rebellion. Kappela (2020) faced ire for showing a "love jihad" narrative without the "correct" political slant. Aami (2018), a biopic on the poet Kamala Das (Madhavikutty), was mired in controversy for discussing female sexuality—a topic Malayali culture is still deeply ambivalent about. Malayalam cinema has been instrumental in promoting Kerala's