In the summer of 2024, an unexpected algorithm change on YouTube shifted the platform’s emphasis from watch time to “short‑form engagement.” Overnight, Tanu’s longer, 15‑minute episodes saw a sharp decline in impressions. Simultaneously, a scandal erupted when a rival influencer accused her of “borrowing” a concept—an entire episode about “Traditional Marathi Jewelry” that allegedly mirrored his own.
: Like many digital creators, she heavily utilizes trending audio and "viral" hashtags (e.g., #trendingreels, #foryou) to maintain visibility within platform algorithms. 📱 Platforms and Engagement tanu bhosale mms video