Capitalizing on her aesthetic, Zoe published a hybrid poetry-journal titled "Grey Matter: Notes on a Quiet Life." Rather than traditional publishing, she used her as the launchpad. She serialized the book on Substack first, built a waitlist, and then launched a Kickstarter that funded in 9 hours. This pivot from "influencer" to "author" has solidified her career longevity.

: Her content is often described as candid and open; she frequently participates in podcast interviews to discuss relationship perspectives and industry challenges. Alternatively, you may be referring to

: Alice, as the founder or lead figure of the boutique, relies on Zoe to translate the brand’s " Always Alice