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: Daily viewing of linear broadcast TV continues to fall, especially among those under 30, where 41% now tune out completely. The "Ambient News" Trend : To combat significant news fatigue

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| | Primary Entertainment Format | Average Session Length | |----------------------|-------------------------------------------|----------------------------| | Netflix / Disney+ | Long-form, lean-back viewing | 45–90 minutes | | YouTube | Mid-form (10–40 min), educational/entertaining mix | 15–30 minutes | | TikTok / Reels | Short-form, vertical, algorithmic discovery | 15–30 seconds per video (sessions of 30+ min) | | Twitch | Live, unscripted, interactive gaming/chat | 1–4 hours | | Spotify / Apple Podcasts | Audio, often multitasking (driving, cleaning) | 30–60 minutes | : Daily viewing of linear broadcast TV continues

: Despite productivity gains, there is significant consumer resistance (72% of Gen Z hold negative views) toward "AI slop"—low-quality, synthetic content that feels emotionally flat or repetitive. 4. Shifting Consumer Habits Shifting Consumer Habits