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Once you've driven traffic to your sales funnel, Pagan recommends optimizing your conversion rates and creating opportunities to upsell or cross-sell to existing customers.
State the #1 specific result in 15 words or less. Example: "How to double your email list in 22 days without paid ads." eben pagan marketing step by step pdf 26 free better
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Offer a physical book or DVD for $9.95 (shipping). The act of paying $10, even once, makes them 10x more likely to buy the $997 course. Once you've driven traffic to your sales funnel,
Stop hunting for the file. Start building the funnel. eben pagan marketing step by step pdf 26 free better