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Founded in 1950 by Josef Neckermann, the company revolutionized German retail by undercutting local prices, famously offering everything from "half a pig" for freezing to prefabricated houses. By 1985, however, the company was undergoing major structural changes, with various divisions being sold off to competitors like Karstadt. Accessing the 1985 catalog today offers a rare look at the brand just before the rise of the internet began to fundamentally shift the mail-order industry. Neckermann Katalog 148 - Internet Archive This is the first stop
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