There is a specific type of post that acts as a career lightning rod. We call this content. These are not job applications; they are value demonstrations that implicitly ask for a raise or a promotion.

Before we discuss strategy, we must acknowledge the landscape. According to a recent CareerBuilder survey, over 70% of employers use social media to screen candidates before hiring. Furthermore, over 50% of employers have decided not to hire a candidate based on their social media content.