Increasing my posting frequency to 3 times a week Collaborating with 5 new influencers in my niche Launching a new series of in-depth tutorials and guides Engaging more with my audience through live streams and Q&A sessions

Holly Mendez was a professional "vibe curator." In 2023, that meant her life was a product, and her product was authenticity.

: Teaching others how to "reverse-engineer" successful posts by studying hooks and formats.

At 8:00 AM on a Tuesday, Holly sat on the edge of her eggshell-white sofa in her Los Angeles apartment, two phones in her lap. One phone showed her Real life: a pile of unwashed dishes, a passive-aggressive email from her landlord, and a missed call from her mom. The other phone, her work phone, showed her Holly life: 124,000 followers, three pending brand deals, and a blue-check verified badge.

Evaluate the value of the content you consume. High-quality content often requires investment, either through subscriptions or purchases.