The death of the universal celebrity and the birth of the micro-fandom. A teenager in Ohio might worship a Minecraft streamer unknown to their parents, while their parents obsess over a Nordic noir series unavailable to their colleagues. We no longer share a single pop culture; we subscribe to millions of intersecting subcultures.
The result is a globalized canon. A viewer in Kansas might start their evening with a French thriller ( Lupin ), switch to a Japanese anime ( Jujutsu Kaisen ), and end with a Nigerian rom-com. Borders are irrelevant to a streaming queue. Vixen.17.01.25.Eva.Lovia.My.Celebrity.Crush.XXX...
Source: Turner, G. (2004). The influence of celebrity culture on popular media. Media, Culture & Society, 26(1), 25-39. The death of the universal celebrity and the