Introduction To Behavioral: Economics David R Just Pdf

Cornell University Press (Primarily distributed via Cornell Academic Marketplace)

Standard models suggest people calculate expected utility perfectly. Just explores why we don't. He looks at , which suggests that people value gains and losses differently, leading to "loss aversion"—the idea that the pain of losing $100 is twice as potent as the joy of gaining $100. 3. Intertemporal Choice introduction to behavioral economics david r just pdf