Nicolette Shea, with her background in fitness and a natural charisma that jumped off the screen, was the perfect fit for this digital-first approach. By the time Set 3 was released in 2011, she had already established a massive following, and this specific collection of images helped solidify her status as a household name in the modeling world. A Closer Look: Set 3 Aesthetic and Direction

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The warehouse studio on Santa Fe Avenue had been converted into a digital playground. For the third set of the day, the creative director wanted something different—less glamour, more circuitry. The theme was “Electric Noir.”