Work | Ib G Jun17 Accn4 Mark Scheme

In the June 2017 mark scheme examiner report, several recurring errors were highlighted that cost candidates marks:

(Note: The specific query "Accn4" refers to the standard IB notation for the final, typically 18-mark Higher Level accounting question on Paper 2. While "jun17" implies a June session, the IB mainstream exams occur in May, with June reserved for resits. The following reflects the official mark scheme methodology for that specific era of the IB Business Management syllabus—first assessment 2016). ib g jun17 accn4 mark scheme

The 10 evaluation marks were the differentiator between a Level 2 and a Level 4 response. The mark scheme looked for a structured, balanced argument that led to a final, substantiated decision. In the June 2017 mark scheme examiner report,

As she set up her shop, Bella knew she had to get her marketing strategy right. She decided to use a mix of traditional and digital marketing. For the traditional approach, she offered free bagel samples to the people walking by her shop on its opening day. For digital marketing, she created an engaging Instagram account where she posted high-quality pictures of her bagels, behind-the-scenes moments, and special promotions. The 10 evaluation marks were the differentiator between