In early 2024, Zoya Rathore appeared in several medical-themed adult drama episodes and shorts, often titled or themed around the "Madam Doctor" or "Doctor-Patient" trope.

No ‘full lifestyle’ article is complete without addressing the elephant in the room. In April 2024, Zoya faced flak from the Indian Medical Association (IMA) for using the title “Doctor” despite not holding an MBBS degree. Her response was masterful:

The popularity of Madam Doctor also highlights the shift in how regional content is consumed in India. With the rise of affordable data and smartphones, viewers are increasingly seeking out content that feels authentic and daring. Zoya Rathore’s involvement has been a major draw for the series, as her existing fan base frequently follows her work across different digital mediums. Her performance in this particular series is often cited as one of her more nuanced roles, despite the sensationalist marketing that often accompanies uncut releases.