Originally launched under different branding, the site underwent a significant transition in August 2017. As part of a year-long initiative to modernize its language and align with contemporary LGBTQ+ standards, the company retired legacy terms like "shemale" from its marketing. The flagship site was officially rebranded to GroobyGirls.com
: Grooby Productions hosts this annual event, typically in Los Angeles around February or March. It is a major industry event that recognizes achievement across 21 different categories for transgender performers and producers. Industry Role grooby girls