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Audiences tend to only rally behind survivors who are young, conventionally attractive, chaste, and unequivocally "good." A survivor who has a criminal record, who fought back, who stayed with their abuser, or who made morally complex choices often faces public scrutiny.

: An annual storytelling event every October during Domestic Violence Awareness Month that welcomes survivors to share their voices by name or anonymously. Hub of Hope (NW Arkansas) rapedinfrontofhusbandsoraaoi

Many survivors carry the weight of shame or isolation. Seeing a campaign that features someone who looks like them, speaks like them, and has walked their path is an invitation to step out of the shadows. Awareness campaigns built on survivor voices tell others: 3. Educating Through Experience Audiences tend to only rally behind survivors who