Much of the current "entertainment content" produced for Axis Bank involves Aarti Srinivasan , a creative lead at the agency Curativity. She has been instrumental in crafting recent promotional material, including the "Access Bank Sovidha" salary program campaigns.
Disclaimer: This article is a work of cultural analysis based on internet trends and is not officially affiliated with AXIS Bank or the actress portraying the character. Much of the current "entertainment content" produced for