Streaming services have also invested heavily in original content, with Netflix alone spending over $15 billion on original content in 2020 (Variety, 2020). This investment has paid off, with many original series and movies becoming huge successes and driving subscriber growth for these platforms.
Moving forward, the line between exclusive content and interactive media will continue to blur. We are seeing the rise of "transmedia" exclusivity—where a popular video game, a streaming series, and an exclusive podcast all interconnect. In this new era, the winners won't just be those with the most content, but those who own the most compelling "exclusives" that the public simply cannot afford to miss. willtilexxx240120sonnymckinleyoverduexxx exclusive
The most helpful feature for modern entertainment platforms is Personalised Recommendations Streaming services have also invested heavily in original
Based on the findings of this paper, the following recommendations are made: We are seeing the rise of "transmedia" exclusivity—where