Characters over 50 make up less than 25% of all personas in blockbuster films, and only about 25.3% of those characters are female.
For mature women in entertainment and cinema, this story offers three actionable lessons: Characters over 50 make up less than 25%
Who is a veteran actress that has moved you recently? Drop her name in the comments! 👇 #WomenInCinema #AgelessArtistry #LeadingLadies #FilmLegends Option 2: The "Changing the Narrative" Post Youth equaled beauty, beauty equaled value, and maturity
The problem was systemic. Studio heads were predominantly male; screenwriters were predominantly male; the "male gaze" was the only lens. Consequently, female characters existed primarily as objects of desire or vessels for male character development. Youth equaled beauty, beauty equaled value, and maturity equaled invisibility. Youth equaled beauty
The most significant change is in the writing. We have moved past the "cougar" joke or the tragic widow archetype. Today’s mature female characters are allowed to be messy, ambitious, sexual, angry, and vulnerable.