: Filmmakers are now experimenting with genres beyond the traditional masala-entertainer, diving into gritty thrillers, socially relevant dramas, and indie art house projects.

Several "exclusive" upcoming films are generating buzz in the Ollywood community: Bindusagar

Arguably the film that changed the game. Daman is a social drama about a young woman’s fight against superstition and domestic violence. It skipped a major theatrical window and went straight to ZEE5 as an exclusive. The result? It became the most-streamed Odia film in the platform’s history, earning critical acclaim at multiple international film festivals.