Ben Settle - Email Players 1 - 15

Writing about "nothing" to sell "something." Key Strategies in Issues 1–15 💡 1. The Power of Polarization

, you’ll see why the "old school" direct response fundamentals still crush everything else. Ben Settle - Email Players 1 - 15

Ben Settle's Email Players is a monthly, print-only newsletter focused on "edutainment" and direct-response copywriting techniques, often emphasizing daily, high-frequency emailing. Early issues and associated training materials cover topics such as crafting high-attention subject lines, building subscriber trust, and generating sales through storytelling rather than data-driven tactics. For more details, visit Email Players . Writing about "nothing" to sell "something

Specifically, issues 1 through 15 focus on several core pillars designed to increase sales quickly and predictably: Core Pillars in Early Issues The "Seinfeld" Method often emphasizing daily