This vibe is omnipresent in Punjabi music, which has taken the global stage by storm. Artists like Diljit Dosanjh, Sidhu Moose Wala, and Karan Aujla have exported the "Jatt" brand worldwide. Being "Jattin" in this context means possessing a "swag" that is earthy yet luxurious. It is the juxtaposition of driving a tractor on a farm in India while wearing designer sneakers, or sipping lassi in a penthouse in Toronto.