NIKI’s influence extends far beyond streaming numbers. She has successfully bridged the gap between niche internet fame and mainstream media dominance: The Marvel Milestone:

Niki’s diary reveals the hidden economy of popular media: fan chants become global trends; a side character’s outfit in a low-budget web series becomes a Pinterest board; an idol’s off-hand comment becomes a 12-page Google Doc analysis. The diary is where Niki negotiates the tension between the polished, corporate "content" and the messy, human "entertainment."

Ms. Kim was hesitant at first, but eventually agreed, seeing the potential benefits of increased exposure for Niki and "Rise." The website published a series of diary entries, which quickly gained traction among K-pop fans. Niki's honest and relatable writings humanized her and her group, earning them a new level of respect and admiration from fans.