Gone are the days when a TV show was broadcast solely on intuition. Today, every piece of content we consume—from a Netflix recommendation to a viral TikTok trend—is "engineered" for maximum engagement. Here is how the process works.

: Holds an MBA from the Lala Lajpatrai Institute of Management .

: Holds an MBA in Media and Communication from Deviprasad Goenka Management College of Media Studies (DGMC), where they were awarded "Student of the Year". Shreyas Mehta : Engineering & Technology

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