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The 17th edition of Principi di Marketing by Philip Kotler and Gary Armstrong is a foundational text that redefines modern marketing through the lens of customer value and engagement
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Principi di Marketing (17th Edition) is an essential resource for understanding the transition from traditional marketing to a digital-first
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The 17th edition of Principles of Marketing provides a modern, actionable framework for creating customer value in a rapidly changing environment. It moves beyond traditional 4 Ps to include digital transformation, ethics, and data-driven decision-making. It moves beyond traditional 4 Ps to include
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