We no longer wait a week for a new episode. We consume entire seasons in a weekend.

Stop what you are doing for a second. Look around. How many screens are in your immediate vicinity?

This has led to the rise of "background content"—podcasts that are intentionally monotone to help you sleep, or eight-hour lore videos you play while doing dishes. It has also led to the "Shrinking Attention Span" panic, where vertical video platforms optimize for hooking you in the first 1.5 seconds. The "scroll" has become the primary user interface of popular media.