Focuses on managing across borders, understanding cultural intelligence, and adapting to the "world as a marketplace".
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, which are analyzed through both global and entrepreneurial lenses: management a global and entrepreneurial perspective pdf
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Complementing the global view is the entrepreneurial spirit. Contrary to popular belief, this is not limited to startups. Within a global enterprise, entrepreneurship means fostering innovation at every level: encouraging calculated risk-taking, challenging bureaucratic inertia, and recognizing opportunities where others see obstacles. It transforms a manager from a controller into a visionary who can pivot resources quickly, test new business models, and drive growth from the bottom up. Within a global enterprise
Modern management must account for a world where borders are increasingly blurred by technology and trade.
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