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One evening, on her way home, Maya stopped at Juniper Bakehouse. The bell chimed. Inside, the baker—a woman with flour on her forearms and a grin that suggested she’d been up since dawn—offered Maya a sample of a new almond cookie. It tasted like small, steady things: care, routine, a hundred tiny rehearsals perfected over years. The baker told a story about a customer who’d been coming in every Sunday for a decade. “You can’t rush that,” she said. “You just keep showing up.”
: These are the cues (thoughts, feelings, or situations) that consumers use to access their memory when facing a purchase decision. Brands grow by linking themselves to more CEPs. The Fame and Uniqueness Matrix How Brands Grow Part 2 Pdf
