Research by Jakpat shows that Netflix remains the most preferred Video-on-Demand (SVOD) service in Indonesia, largely due to its strategy of developing local content like Nightmares and Daydreams .
For the global observer, ignoring Indonesia is a mistake. The trends that start in the gang (alleys) of Jakarta or the campuses of Yogyakarta often ripple out to Malaysia, Singapore, and the Philippines. Whether it is a ghost hunter screaming at a shadow or a teenager dancing to a Dangdut remix of a Western pop song, one thing is clear: Indonesia is not just watching the world anymore. The world is starting to watch Indonesia. Research by Jakpat shows that Netflix remains the
We are already seeing the rise of in news-lite videos and deepfake sinetron where classic actors are inserted into new stories. Furthermore, "Vertical Soap Operas" (soaps shot specifically for the TikTok aspect ratio) are gaining traction. These are 60-second, high-intensity dramas with cliffhangers every 10 seconds. Whether it is a ghost hunter screaming at
: Led by Ria Ricis (~49M), known for high-energy humor, food, and beauty vlogs. with her "Ricis" channel
Indonesian comedy and vlogs have gained immense popularity globally, with many YouTubers and comedians showcasing the country's humor and wit. Some popular Indonesian comedians and vloggers include:
: The country’s most trusted tech reviewer; viewers frequently state they "wait for his review" before making any purchase.
The "Celebgram" (celebrity Instagrammer) turned YouTuber is a phenomenon. , with her "Ricis" channel, turned personal vlogging into a genre of its own—mixing slapstick humor, family dynamics, and extreme challenges. Atta Halilintar turned his massive family (the "Gen Halilintar") into a daily soap opera. Raffi Ahmad , often dubbed the "King of All Media," uses his channel "Rans Entertainment" to blur the lines between reality TV and daily vlogs.