Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications -

: Explores opportunities for play and enjoyment, such as social games and music.

Tuten & Solomon emphasize:

Focus: Transaction and Sales

Involves the use of social media to assist in the buying and selling of products (e.g., Groupon , TripAdvisor reviews). Strategic Planning and Implementation : Explores opportunities for play and enjoyment, such