Historically, a fair complexion was linked to class (not working in the sun). The market has been flooded with "fairness creams" for decades. However, the #DarkIsBeautiful and #UnfairAndLovely movements, led by Indian female influencers and actors, are finally cracking this stigma. Kajal (kohl) remains the universal beauty weapon—it makes the eye look larger and is worn by women of all ages, from toddlers to grandmothers.