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Through her production company, Clean Slate Filmz (co-founded with her brother Karnesh Ssharma in 2013), Sharma significantly influenced the Indian digital and "indie" content landscape.

Sharma was an early adopter of streaming platforms, producing critically acclaimed series like Paatal Lok and films like Bulbbul for Netflix and Prime Video.

Modern popular media relies on "link economics." A celebrity is as valuable as the number of projects they are linked to. Sharma has linked herself to every major vertical of entertainment: Acting (acting in films), Production (creating OTT content), Fashion (her clothing label Nush), and Sports entertainment (through her association with the Royal Challengers Bangalore and her husband’s ecosystem).