Due to Tarn Taran being a Tier-3 city, most influencers are "micro-influencers" (10k–200k followers) but with extremely high engagement.
Tarn Taran has long been a breeding ground for talent that goes on to conquer the global Punjabi music and film industries. Amrinder Gill xxx punjabi tarn taran kand video.com
Short-form comedy and "gabru" (youthful/brave) aesthetic videos are highly popular among the local Gen Z. Due to Tarn Taran being a Tier-3 city,