I’m Starting a Sales Channel
I’m Struggling to Scale Up
I’m Successful but Stagnant
Modern fashion is shifting away from chasing trends and toward a style philosophy
| Era | Primary Medium | Gatekeepers | Content Style | |-----|---------------|-------------|----------------| | Pre-2010 | Print (Vogue, Harper’s Bazaar) | Editors, Stylists, Designers | Aspirational, Unattainable | | 2010-2018 | Blogs & Pinterest | Early Adopters, Personal Bloggers | Relatable, Outfit-of-the-Day (OOTD) | | 2018-2024 | TikTok, Instagram Reels, YouTube | Micro & Macro Influencers | Authentic, Speed-based, Shoppable | | 2024+ | AI-driven, Live Shopping, AR filters | Algorithms & Hybrid Creators | Hyper-personalized, Interactive | MommyGotBoobs.18.01.08.Tina.Kay.Blow.Team.Blow....