In early 2021, Justin Bieber was promoting his sixth album, Justice . But instead of overshadowing Purpose , the release of Justice sent fans spelunking into his back catalog. Here is why the experienced a second life in 2021:

In 2015, these bonus tracks were fan favorites. By 2021, songs like Been You and Trust had aged like fine wine, showcasing a raw vulnerability that Bieber would later explore fully on 2020’s Changes and 2021’s Justice .

By 2021, Justin Bieber had released Changes (2020) and Justice (2021). Yet Purpose refused to fade. Several factors drove the renewed interest in the deluxe 2015 album during 2021.

Bieber released Justice in March 2021. This often leads to comparisons with Purpose , as both albums focus on themes of faith and personal growth.

A haunting collaboration with Halsey that showcased his ability to share the spotlight with rising indie-pop stars.

During his Justice World Tour (which began in 2021), Bieber frequently performed medleys of Purpose songs. Fan-recorded videos of “Mark My Words” and “Purpose” (live) circulated widely, leading many new listeners to seek out the deluxe edition’s bonus content.

In 2015, I was going through a tough time. I had just graduated from college and was struggling to find a job in my field. I felt lost and uncertain about my future. One day, while browsing through music streaming platforms, I stumbled upon Justin Bieber's album "Purpose (Deluxe)" released in 2015, which somehow had made its way into my playlist for a second time in 2021.