While exact figures are difficult to calculate due to the clandestine nature of piracy, industry estimates suggest that piracy eats into 15-20% of potential revenue. For mid-budget films that rely on long tails in theaters or OTT licensing fees, this can be the difference between profit and loss.

: Fahadh Faasil’s high-energy portrayal of a quirky gangster became a viral hit, earning roughly ₹156 crores and sparking massive social media trends.

While there isn't a specific academic paper focusing solely on the piracy site "GoMovies," the Malayalam film industry in 2024

The trend is driven by three primary factors:

& ZEE5 : Popular for a curated selection of regional hits.